According to Billboard, Big Machine Records, home of the Taylor Swift catalog, could soon be sold for more than $ 300 million. The label, founded in 2005, has been bidding for several years, but is at a dead end: Swift's registration contract will expire next month. Advertising sources say the company wants to sign the superstar again, but is also negotiating with other brands. Big Machine's willingness to sell master recordings of their first six studio albums will determine whether Swift stays will be fair. This would preserve a relationship that would have greatly increased the company's revenues, but would have accumulated its value during an acquisition.
In other words, this amount of more than $ 300 million is based on the fact that Big Machine retains ownership of Swift's teachers, while probably losing any involvement in their future work. Under this condition, Billboard indicates that Universal Music Group is the only major record company to offer deals for the Nashville record label. Through his diverse impressions, Big Machine is also home to Reba McEntire, Florida Georgia Line, Thomas Rhett and others. In August, Swift's sales and transportation revenues would have accounted for 34.6% of the company's market share. His last album under contract, Reputation, was released last November.
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